Business development starts a step earlier
Business development and selling are 2 different jobs, even though the words get used as…
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What to look for when hiring interim sales for IT or cybersecurity
Don’t hire a seller. Hire someone who runs the customer conversation themselves, thinks from the…
Promising isn’t a feeling
In every forecast meeting I hear the same sentence: “I’ve got a good feeling about…
Why remote sales teams need different leaders
Remote work didn’t make sales management harder. It made visible which sales managers were leaning…
What you don’t hear doesn’t exist
What you don’t hear doesn’t exist. Calling less costs you information, and that’s more than…
Stop working harder
Productivity comes down to clarity: knowing where your time really goes, and deliberately choosing what…
Strategy starts with ‘why’
Finding the why is the easy part of strategy. The hard part is making sure…
The AI lead generation myth
The AI lead generation myth Free AI tools for lead generation rarely hold up. The…
Privacy in the cloud era
Privacy in the cloud era Why the location of your data is only half the…
The 3-30-3 rule
You have less time than you think, and fewer chances than you hope The 3-30-3…
Coaching sales: the best answers are already in your team
The best salespeople are rarely the best sales coaches. The skills that make someone a…
How deception stops cyber threats before they land
The invisible war over your crown jewels Picture this. A European financial institution discovers that…
Data governance: the basis for real information security
Updated on 9 September 2026: the Dutch Cyberbeveiligingswet has since come into force. Data governance:…
Coaching through a strategic shift
Coaching decides whether a team survives a big strategic shift or comes apart under it.…
Data masking: using data professionally without the unnecessary risk
Data masking is neither a compliance trick nor an obstacle to innovation. It is a…
Data quality decides whether a data-driven strategy works
Data quality decides whether a data-driven strategy works, rather than the volume of data you…