Claude for Sales Professionals
You hear it a lot: “AI makes the salesperson redundant.” Nonsense. In transactional sales, maybe. But B2B still runs on personal contact, trust and instinct.
Yes, AI takes work off your hands: research, preparation, analysis, quotes. Leave that to the machine. The time you get back goes to the one thing a computer will never take over, which is real contact with your customer.
How do you get the most out of that? That’s what my book “Claude for Sales Professionals” is about.
From hours of groundwork to better customer conversations
Marketing? AI does it. Strategy? AI. Sales, BDR, account management? Automate it away. That’s the tone of much of what you read. I don’t believe a word of it.
B2B selling is about relationships. About trust you build over months. About sensing what’s going on inside an organisation, what keeps the director awake, what the buyer would rather not say out loud. No AI picks that up for you.
What AI does do is cut the groundwork from hours to minutes. Looking up data, summarising reports, making a first analysis, drafting emails. Work that eats time every day and asks for little depth.
The question is what you do with the time you win back. More customer conversations, better preparation, deeper relationships. Or do you leave that space on the table while your competitor takes it?
The book: Claude for Sales Professionals
LinkedIn is full of “experts” telling you how it’s done. 10 tips for the perfect cold email, the script that always works, the hack that triples your pipeline. A lot of that advice sounds good and doesn’t work. Or it worked once, and is now the very reason you’re being ignored.
So I wrote “Claude for Sales Professionals”: an honest book about using AI responsibly in your sales work. What actually works, and how to save time without falling into the trap most people fall into, the one set by the self-appointed AI expert.
The book walks through the whole sales cycle. From preparation and account research, through the conversations with the members of the DMU, to the sales meeting, the proposal and the negotiation. Every chapter ends with ready-to-use prompts you can put straight to work, in Claude or in ChatGPT and other AI models. That’s how AI makes you a better sales professional.
Written from practice, not from theory. More about the author: Fred van den Heuvel.
Want a taste first? Below you can read a preview of a few chapters. The full book (Dutch only) is available as an e-book (PDF) for €19.95.
Buy the e-book
The full book (Dutch only): 156 pages with 35 short chapters across the whole sales cycle, plus an extensive prompt library you can use right away. You get it as a PDF, so it reads just as well on your laptop as on your phone or e-reader.
As a visitor to our website you get €5.00 off. You pay €14.95 instead of €19.95. Use this coupon code at checkout: UY47PTX8GK.
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