Privacy in the cloud era
Privacy in the cloud era Why the location of your data is only half the story Data in a European data centre is not automatically safe from US access. If your cloud provider falls under US law, the CLOUD Act…
Category News
The 3-30-3 rule
You have less time than you think, and fewer chances than you hope The 3-30-3 rule says a customer decides in 3 seconds whether to keep reading, in 30 seconds whether you’re relevant, and in 3 minutes whether he’s convinced.…
How deception stops cyber threats before they land
The invisible war over your crown jewels Picture this. A European financial institution discovers that an attacker has had access to their SWIFT* system for months. Not to steal money, but to study transaction patterns for a large fraud still…
Data masking: using data professionally without the unnecessary risk
Data masking is neither a compliance trick nor an obstacle to innovation. It is a mark of professional data handling. In practice the problem usually sits in test and development environments, where production data with real personal details gets reused…
Data quality decides whether a data-driven strategy works
Data quality decides whether a data-driven strategy works, rather than the volume of data you collect. Start with the question you want answered, and only then will you know which data is relevant. Wrong customer records, duplicate entries and unclear…