What you don’t hear doesn’t exist. Calling less costs you information, and that’s more than a generation gap. On the phone you hear what someone means, how they hesitate, what they almost say and leave unfinished. In a message you…
Finding the why is the easy part of strategy. The hard part is making sure it leads somewhere, especially when results are still acceptable and nobody feels the urgency. At Libertel the why was already part of the culture before…
You have less time than you think, and fewer chances than you hope The 3-30-3 rule says a customer decides in 3 seconds whether to keep reading, in 30 seconds whether you’re relevant, and in 3 minutes whether he’s convinced.…