The clients we're proud of

As Sr. Account Executive at UMBRiO, one of the leading Splunk partners in the Netherlands, I was responsible for all sales activity across direct and indirect channels. I worked closely with the Splunk sales team on winning new accounts and managing existing customers strategically. By shifting the focus to enterprise customers, I delivered joined-up solutions that matched what those customers needed.

Tender won: LVNL (Dutch air traffic control).
At the end of 2025 I led the bid that won Proximus NXT NL and UMBRiO the European tender at Luchtverkeersleiding Nederland for Splunk support and consultancy. A framework agreement with a maximum value of €1.13 million, signed on 12 December 2025, running for 24 months with the option to extend 3 times by a year.The technical qualification decided it: Splunk Elite Partner status and certified engineers, consultants and architects, which UMBRiO was the only one of the 2 bidders able to supply. The tender also asked for a documented reference engagement on a comparable business-critical process. I approached the referees myself and wrote the required documentation on the earlier work together with them. That says something about the relationship with those customers. The award is public and can be read on TenderNed.

At CounterCraft, a leading supplier of threat intelligence solutions built on deception technology, I was responsible for commercial development in the Benelux region. I was the point of contact for NATO and for several European defence and intelligence organisations. I also supported the channel partner sales team, where I started international collaborations with Accenture, Deloitte, Thales and Telefónica.

Deal closed: defence.
One defence engagement took 16 months before the deal was done. Several ministries shared ownership and an external party was ultimately responsible for the data centre and application layer. Each organisation had its own requirements and wishes, which stretched decision-making longer than it needed to be. Worth €230,000 a year in the end.

At Nomios I was Sr. Account Executive in the Telco Team, responsible for accounts including Liberty Global, VodafoneZiggo, Schuberg Philis, Basefarm and other large customers such as Air France/KLM, Triodos and DXC. My focus was on building strong customer relationships and delivering growth that lasted.

After Telindus acquired ION-IP in March 2018, I was asked to help shape the independent Telindus Security business unit. I was responsible for integrating the ION-IP sales team (4 people) into the Telindus sales organisation, and I worked as Security Sales Specialist for the Central Government Team within Telindus (now Proximus NXT Netherlands).

ION-IP focused on joined-up networking and security solutions for large business customers, including national and international operators, ISPs, financial institutions and government organisations. As Sales & Marketing Manager I was responsible for managing large corporate accounts, leading the sales and marketing team, and was involved in writing and running the marketing plans and the positioning of ION-IP.

At Sagem, a global player in GSM, DECT, ADSL and fax and print equipment, I was responsible for all marketing activity in the Benelux and for building new business activities. I led a team of 3 people and supported the management team in working out the international strategy in more detail.

At Vodafone NL I led the B2B communications team, focused on large business customers. We developed above-the-line and direct marketing campaigns, produced magazines and brochures, and ran trade fairs. I was also involved in the international launch of GPRS/UMTS services, shaping the communications strategy for these services in the Dutch market.

At Canon, the market leader in copiers, printers and photographic equipment, I was responsible for introducing and marketing new digital multifunctional systems in the Benelux. I worked closely with the Corporate Communications team and focused on positioning Canon as a serious player in the market for professional office systems. I carried profit and loss responsibility for the Benelux market, where we came in more than 80% over target.